Dec 15 2009
Dockers is onto something
A call for men to be men.
I’m tempted to believe that this is an ad campaign cleverly directed towards women, who tend to buy pants for the men. Please, someone prove me wrong.
____________________
Andrea adds: Whether this is for men or women, it works both ways. I felt inspired reading it. And that is something I have never, ever said with regards to an ad before. Well done, Dockers!
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It’s so true. I like it.
I love it! That’s the definition of a “real” man!
Why should any woman need to solve her own problems, when men are supposed to do it for her?
I knew there was a reason I buy my husband dockers (even if they’re pre-owned).
First they use sexism and now they use racism. I guess we’ll be seeing a homophobic version too.
“Once upon a time, white men wore the pants, and wore them well. Black men rarely had to worry about measuring up and little old black men were happy on the plantation. White men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed white men. Urban by urban, wigger by silly pride-free wigger, white men were stripped of their khakis and left stranded on the road between boyhood and racial equality. But today, there are questions our race-free society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old black men are longing for the plantation. For the first time since bad guys, we need heroes. We need grown-ups. We need white men to pull up their pants, turn off the rap and hip-hop, and untie the world from the tracks of complacency. It’s time to get your hands dirty. It’s time to answer the call of white male supremacy. It’s time to wear the pants.”