“Saving babies’ lives, before they’re even born”

Heart and Stroke Foundation has an ad showing off the research they do. It shows a baby on a monitor, in utero. Voice says heart disease strikes both young and old, as the camera does a close up of the baby in utero. You can hear the baby’s heart pounding, and the visual is the 3D ultrasound.

The closing line is: “Saving babies lives, before they’re even born.” Gave me shivers. A very cool ad. And if a pro-life group ran it, the Advertising Standards Council would drag them before some commission, fine them, and force it off the air.

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