Well, actually, it’s not as strongly worded as I would like. Today I needed to get an errand done at lunch, and walked by La Senza in the mall. Their ads… Wow. So terrible. A notch worse than what I’ve seen from them in the past.
I thought about walking in and complaining. I ended up sending them a note via email through their web site:
Dear La Senza:
I am writing because your current store advertising is offensive to me. It is my choice whether I walk into your store. But when going through the mall, the images I see are not my choice. If I were in the mall with my young nieces, I wouldn’t want them to see your ads. Thank you for considering a less aggressive, less crass look to your advertising. Young girls have a hard enough time finding self-esteem today. This advertising makes that a lot harder.
I feel only a bit better. It remains true that I wouldn’t want my nieces to see those ads!! So what to do? Just never go to a mall? Craft a route through the mall that avoids their store? Honestly.by