A new ad has women doing a pregnancy test by peeing on an ad for an IKEA crib. If you’re pregnant the discount code for said crib shows up.
What I like: When you are pregnant, however early, you need a crib because the baby, though you can’t see him or her, is already there. Get a crib, people–whether you parent or someone else does. There’s no “undoing” your pregnancy. (Just waiting for Planned Parenthood in the USA to offer abortion discounts based on this same ad technology.)
What I don’t like: spending so much money and time on advertising that commercializes your family, starting with conception. I hate gimmicks–and that’s what this is. Plus, do you have to show IKEA the ad or do they take your word for it? Who wants to do that?
Creative and yet, annoying.