Well, well, well. The Advertising Standards Council has declared that Life Canada’s ads, which we’ve posted about on this site, are “deceptive.” Now that they aren’t isn’t even worth saying here. But since the ASC has decided to weigh in on this issue, I have a couple of other beefs to raise.
When I wear Calvin Klein, I don’t look like like Kate Moss, not even close. When I purchase J Crew, no preppy man and golden retriever appear. And even when I buy Martha Stewart’s magazine, my apartment does not magically begin to look well-decorated… I’m only warming up here. I could keep going.
If the Advertising Standards Council wants to weigh in on deceptive ads, they better get busy. And get the ideologues who only see deception when it comes to abortion off their board.
Fact: There is no abortion law in Canada. What more do they need to know?
Brigitte wonders: How long do you think it will take me to make that delicious-looking cake on the cover of this month’s Martha Stewart Living (to which I’ve subscribed faithfully for years)? Should I ask the Council? What if they tell me it’ll take me twice as long as the magazine claims, because only Martha Stewart can produce baking wonders in the alloted time? Should I feel offended? Should we all be offended by a Council that tells us we can’t understand as simple a message as “it is technically legal in Canada for a pregnant woman to abort her unborn child throughout the nine months of her pregnancy”?
Andrea wonders: Whether or not the Advertising Standards Council’s web site itself is a bit “deceptive”. Because I just clicked over to their site, and all the people pictured look friendly. Check it out for yourself. (And yes, I’ve just linked you to the “How to submit a complaint” page, and yes, I will be sending them a friendly letter, myself. Feel free to do likewise, if the spirit moves you. Trust me, I can think of better things to do with my spare time, but this cro-magnon man “ruling” is just too much.)
Update: You can read more about this story, here, from today’s National Post in British Columbia.