It’s alarming that it would be so hard to find a suitable bra for teenagers but I’m not terribly surprised. I like the story behind founding the company:
Having lost my other younger sister, Caroline, at the age of five I learned how short our adolescence really is. For Caroline, all it took was a simple misstep off of a decorated, moving float in a parade. Just before my eyes, I saw her blue ones close for one last time. However, in her absence, Caroline is still powerful in my mind. She taught me through both her life and her sudden death, to slow down and enjoy each day as its own. It wasn’t until years after she died that I really understood her most meaningful mantras. They are now the backbones of my company Yellowberry.
I recently ordered a bathing suit online, here. Good things are happening, though you’d never know it walking through the mall. The mall is not a place for sensitive souls… I almost feel assaulted by some of the ads. But that’s just me.
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Faye adds: Lea Singh wrote about this issue recently (yup, I’m a Lea Singh fan girl):
Look out stroller moms, our weekday hunting grounds are about to get a lot more racy. Victoria’s Secret has come to town. A massive store will open at the Rideau Centre in May, taking up a whopping 10,000 square feet of second-floor retail space. One floor down, Victoria’s Secret will be opening PINK, which is specifically targeted at teenage and even pre-teen girls.[…]
Just last year, PINK caused an uproar when it launched a line of sexy underwear for teen and pre-teen girls, printed with phrases such as “feeling lucky”, “I dare you”, “let’s make out” and “call me.” Are these the kinds of products we want our daughters to wear? At a time when young girls are under growing pressure to be sexy, we are only upping the ante by introducing stores like PINK into our malls.
In 2012 the CBC exposed the alarming consequences of growing up in our “porn culture” in a disturbing documentary entitled “Sext Up Kids”. According to that program, “as girls hit puberty, they start seeing themselves as objects of someone else’s needs and desires.”
I just avoid malls all together these days. I need to buy new pants this weekend, and I cringe that my husband and I have to hit the mall. Le sigh.
by 
I hope her business does well, but honestly I’d be more likely to go buy my hypothetical daughter one of the dozen+ cami bras that Target or H&M have on their websites for less than $10 than a $30-40 cami bra from them….I’ve never even paid $40 for a bra for myself!
Good point, Monika! They are expensive!
I cringe that Faye’s husband has to hit the mall because she needs new pants…