Say, this is neat. Loblaws distributed a flyer for its line of Joe “underthings” that was, well, offensive and/or too sexy for the taste of many shoppers (including this one; I don’t like underage models in this sort of pose), and after a bit of an outcry decided to yank the flyer back and apologize.
No need for “human rights” tribunals or any of that rhubarb. Or as this columnist puts it:
Good for Loblaw, actually. A little tempest did not become a storm.
It is a useful reminder, too, that consumers are not powerless in the face of retail advertising they think is offensive or in poor taste.
“As consumers, we have a tremendous voice,” said Jane Tallim, co-executive director of the Media Awareness Network, a national group that advocates for media literacy, particularly among young people.
We all have a voice – as consumers, and as citizens. Let’s use it.
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Andrea is getting up the courage to tell her gym that she didn’t like the song “I kissed a girl” before, and she certainly sees no need for the remix version, now. It symbolizes the very worst of a sexually libertine, hedonistic culture to me, and it’s geared at young girls. Yes, kickboxing class does give me time to think. (To the beat of the music, bien sur.)
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