An interesting campaign has begun in Saskatoon this week: 4millionandcounting.com. The billboards, bus bench ads etc. point people to a web-site that links to a random grouping of excellent sites including the San Jose Articles, the Elliot Institute in the US, the 180 Movie among other items. The point is to highlight that over four million abortions have occurred in Canada…and counting.

It is certainly a good effort, but my question is this: will it achieve what it sets out to do? Presumably that would be to educate the masses. Will it appeal to and move the mushy middle? Will it change hearts and minds? Here’s hoping. I would like to see how this campaign goes, and if differences in public opinion before and after can be ascertained.