Here is the Tim Tebow ad that ran during the Super Bowl last night.
That’s it? I don’t mean to sound like an impossible-to-please critic, but that’s not exactly a very controversial ad, is it? But it was enough to cause panic among pro-choicers? Wow. They really are a fragile bunch.
For what it’s worth, I found this ad, for Google, more pro-life than the Tebow one:
[youtube:http://www.youtube.com/watch?v=nnsSUqgkDwU]
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Andrea adds: It’s amazing to behold. NOW is absolutely intent on helping get further traction and positive exposure for Focus on the Family:
NOW president Terry O’Neill said it glorified violence against women. “I am blown away at the celebration of the violence against women in it,” she said. “That’s what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself.”
(h/t)
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Brigitte can’t believe it: That’s a joke, right? NOW can’t be that dumb? Can it?
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Cynthia says
The Tebow ad is BRILLIANT! And funny.
Perfect Superbowl ad material!!
How ironic and poetic (and hilarious) it is that Planned Parenthood was responsible for this ad reaching a MUCH larger audience with a much wider message than if they’d just stayed out of it. Margaret Sanger must be spinning in her grave at how the folks at PP blew it. Because let’s be honest – on the face of it the ad is pretty benign. *Extremely* few Superbowl watchers would have had the tiniest inkling that this was a Pro-Life message and a very limited number would have even been aware of Tebow’s history outside of his athletic accomplishments — *IF* it hadn’t been for the hype and hoopla that PP instigated over the last few weeks. Oh yes, we can’t thank them enough. Planned Parenthood got the message out there for us. As the credit card commercial goes….some things are just “Priceless”. And the free publicity that Tebow’s Pro-Life message got from Planned Parenthood and Feminist groups is just that!
Julie Culshaw says
I am really disappointed in the ad. With all the hype, I really thought there would be more meat to it than Pam Tebow just saying “he’s my baby”. Unless you had followed the story of Tim Tebow’s birth and been reading all the fuss about this ad, you would not have one single clue who this lady and her son were.
I think Focus on the Family was hoping that people would follow the link to their site and find out more, which is always a chance, but not a great one.
Fortunately for pro-life people, the pro-aborts made such a noise about this ad, that it got attention and helped the pro-life issue. But the ad by itself added nothing to the discussion.
Andrea Mrozek says
Julie,
The ad is disappointing as a pro-life ad, yes. But this is where the brilliance comes in. Focus on the Family never said it was a pro-life ad. They always repeated it’s a family ad. Essentially, it’s an ad for Focus’s new web site.
Focus was extremely strategic in letting NOW/NARAL create publicity for them. It’s a real coup, actually.
This is a moment to enjoy, I think… it’s a moment where NOW/NARAL etc made themselves into fools.
So while I agree, the ad itself is nothing to write home about, I think we can all sit back and enjoy a moment where pro-abortion types look absolutely idiotic. And couldn’t refrain from being idiotic even after the ad aired with the comments about violence against women. If it walks like a duck, and sounds like a duck…
Andrea
Cynthia says
Julie – Please don’t be disappointed in the ad itself. It’s beauty has nothing to do with the words used within the 30 second commercial. You are correct – many people claim they would not have known what the Tebow ad was talking about if not for the hype. “Exactly!” The pre-ad hype IS the beauty of it.
As for me…I didn’t have the foggiest idea who Tebow was before this kerfuffle. But I know all about Pam & him and their story now. I never tried to find out. I never looked him up on the internet. I did not visit the Focus on the Family site. I never even “tried” to find any info. But the information ‘hit me in the face’ anyhow because it was everywhere I turned for the weeks before the Superbowl. Talk shows, newspapers, editorials, EVERYWHERE! It is now nearly impossible to “not have one single clue who this lady and her son were”. The Pro-Life message got out loud and clear because of the publicity and pre-ad hype. The commercial itself didn’t have to “say” anything! (note – if the commercial actually “had” said anything, it:
a) might not have been accepted to air or
b) might have given some critics a chance to complain.
As it is, the pre-ad critics merely have egg on their faces. And the message got out just the same, largely because they are the very ones who brought it into the limelight)
Also – let’s be realistic – Women in distress about their pregnancies are not the target audience for Superbowl commercials. Many who watch the ad during its Superbowl time slot are beer-drinking, football-loving men (sorry for the over-simplification, no offense intended but let’s agree that a Superbowl-ad target audience is, in general, not pregnant, distressed women). BUT – if one woman who has no interest in football, never watched the Superbowl and never saw the ad…well if only one such woman had a seed of doubt/discomfort (with the idea of abortion) planted merely because she heard the Tebow story in all of the pre-ad news and hoopla – if only a single baby gets saved then the fuss and furor was worth it and the ad was a success.
THAT’S why the commercial was so great. Not for what it said. But for the commentary it generated. I say we score this one as a victory.
quiet footprints says
I can’t stop laughing about the whole hype. Julie, it is precisely because it doesn’t say anything that makes it so great and such fools of pro-aborters.
FOTF said they will not aire one next year. I’ll bet NOW,NARAL and PP will try to aire an ad next year.