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Truth in advertising

February 3, 2011 by Andrea Mrozek Leave a Comment

So the Advertising Standards Council has a pretty funny ad campaign out these days. One of the TV spots shows a teenage girl climbing out of her window at night. In walks her Dad and she says, “I was going to the library…” Then the lights start flashing, music starts playing and some funny looking men come out dancing. Altogether quite funny and the punchline is that just because you dress something up, it doesn’t make it true.

Oh Advertising Standards. I saw this and was reminded of a time when the Advertising Standards Council dressed something up to take a truth and make it untrue. Yes, it’s true, when it comes to things abortion-related I have a memory like an elephant. An elephant, I tell you. (In other areas, God Help Us All if I lose my iPhone and am expected to actually show up to any appointment of any kind. Or work. I digress.)

Back in May 2008, the Advertising Standards Council rejected ads from Life Canada which showed a pregnant woman and stated that in Canada, an abortion can be had throughout all nine months of pregnancy. This, they found to be deceptive, which stands contrary to the facts as stated in Canada’s lack of an abortion law of any kind, and statistics, as put forward by Statistics Canada, which shows hundreds of late term abortions are conducted annually.

So join me, friends, in remembering an ad campaign that was completely truthful, but because of ideology, or the abortion distortion, or [insert dancing men, disco lights and the soundtrack from Saturday Night Fever] got pulled by the Advertising Standards Council.

A walk down memory lane and a new slogan was born. Just because the Advertising Standards Council disagrees, doesn’t make it untrue.

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