What is in the water these days? First we have a radio station auctioning off a Russian bride. Now Ottawa’s “Hot 89.9” is giving away in vitro. No really. Now I probably don’t need to tell you that Hot 89.9 isn’t a family station. In fact, I’m listening to it right now and they are playing Pitbull. (I had to google that; here, let me help you.) It’s your general umcha umcha I’m blasting this techno beat as I rev my souped up sports car down your quiet suburban street type radio station. Nothing terribly wrong with that. Haven’t we all done it? Anyhoo.
How on earth did they come to this? The signs around town just show a baby and say something like “Win me.” I’m truly at a loss. It could be a publicity stunt. It could mean they are catering to a largely female crowd of roughly my age. It is certainly a sign infertility is a feature of our current culture.
I think it’s gauche and inappropriate; I can also think of worse things. Like giving away an abortion. (But then again, don’t we do that all the time; our tax dollars generally take care of it.) What’s hot, what’s really, really not. To me, this radio thing is somewhere in between.
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